Videocon d2h, a pioneer amongst the DTH service providers has won the hearts of millions over the years with its quality services that are constantly revolutionizing the entertainment industry. Since the last 4 years, Videocon d2h has continuously been India’s Fastest Growing DTH Service. It launched its services in 2009 and went pan India by 2010. It has a gross subscriber base of 17 million in span of 7 years since its launch.

Our objective was making brand Videocon d2h, the highest top of the mind recall in the DTH category with strongest brand equity and most satisfied customer base

While Videocon was targeting the sales numbers for the new set top box launched, being their consulting agency we approached towards changing the perception of the brand and the new product in the minds of the consumers. All this with mall activations to reach to consumers directly.

Approach For The Brand

A set is to be constructed in malls across India which is a replica of any standard Indian living room where customers will get a chance to have a live experience of the new product and themselves judge it.

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