ZEISS Optika 2023

Project Overview

At ZEISS Vision Care's 3-day event in Mumbai, we took on the challenge of amplifying their presence through real-time digital storytelling. While ZEISS showcased its innovations at a 1000 sqft experiential stall, our role was to capture, enhance, and broadcast their brand narrative instantly.

Our Approach

• Live Coverage & Content Creation: We meticulously tracked key moments, filmed live, and provided on-the-spot editing to ensure same-day posting across digital platforms.
• Audience Engagement: Through instant updates and real-time storytelling, we created an immersive experience, making ZEISS’s cutting-edge solutions more accessible to a wider audience.
• Seamless Execution: Our agile approach to event coverage, live editing, and social media management ensured that ZEISS’s innovations gained maximum visibility.

Results & Impact

This dynamic digital strategy positioned ZEISS as a leader in vision care technology, reinforcing its brand presence and industry leadership. By merging innovative storytelling with live execution, we delivered an impactful digital experience that engaged audiences, strengthened brand recall, and set a new standard for event marketing.

A big thank you to ZEISS and Chandan for entrusting us with challenging projects that push boundaries, inspire growth, and redefine digital storytelling.

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