Executive Summary

DevSparks is an annual tech conference organized by YourStory, designed for developers, engineers, and technologists. Launched in 2024 in Bengaluru, the event provided a collaborative platform for the brightest minds in India's tech ecosystem, focusing on AI and emerging technologies. With industry leaders like Bhavish Aggarwal and Pramod Varma, DevSparks offered workshops and masterclasses tailored to practical skills and knowledge. The event exceeded expectations with 1,500+ attendees, featuring unique engagement activities and a standout stage design, solidifying its position as a world-class developer conference.

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Brief / Objective

The goal of DevSparks 2024 was to establish a premier platform for developers in Bengaluru, fostering innovation, collaboration, and networking among industry leaders, tech companies, and young technologists. The event aimed to fill a market gap by offering developers a space to showcase skills, while companies discovered potential collaborators and recruits. Custom merchandise, including hoodies, played a key role in building a relatable and aspirational identity for the Gen Z audience, blending fun with professionalism to enhance the overall attendee experience.

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Concept

DevSparks 2024 was designed to be engaging and dynamic, aligning with the young, energetic, and tech-savvy audience. The event incorporated interactive elements like:

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• Game Corner for competitive fun
• AI Avatar Photo Booth for memorable takeaways
• Peg Wall for networking and community building
• Buzz Word Booth to capture audience insights
• The event branding featured developer-centric symbols, such as the “ < > ” code brackets, ensuring a visually cohesive experience. The design, activities, and networking opportunities reinforced a sense of community, learning, and professional growth.

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Execution / Amplification

Planning began in April 2024, focusing on a developer-first approach that prioritised engagement, aesthetics, and brand recall. Key execution elements included:

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• Game Corner – A 10-foot interactive challenge where attendees pulled tags to win exclusive merchandise (hoodies, mugs).
• AI Avatar Photo Booth – Attendees transformed into developer superheroes, creating fun, personalized keepsakes.
• Peg Wall – A dedicated space for attendees to share opinions, advice, and contact details, strengthening networking opportunities.
• Buzz Word Booth – A visually appealing feedback station designed to encourage audience participation and engagement.
• Booth Spaces – Seven tech giants including Google Cloud and Akamai hosted business networking and product showcases.
• OLA Krutim Space – A spotlight area for OLA’s AI service, generating high engagement.
• Stage Design – A showstopper, featuring a floating “ < > ” logo, integrated LED screens, and immersive lighting to create a striking presentation area.
• Registration Desk – Shaped like the “ < > ” symbol, reinforcing DevSparks' strong branding.
• The event’s marketing strategy leveraged social media amplification, live streaming, and interactive content, ensuring widespread reach and engagement.

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Results & Impact

DevSparks 2024 surpassed expectations with:

• 1,500+ attendees, doubling initial projections
• High engagement levels, driven by interactive elements
• Exceptional feedback, with the stage design and branding elements (like the floating “ < > ” logo) being key highlights

Strong industry recognition, establishing DevSparks as a must-attend tech event

With its bold vision, cutting-edge design, and immersive experiences, DevSparks 2024 successfully bridged the gap between developers and industry leaders, setting a new standard for future editions.

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