Problem Statement

Creating a vibrant and functional island booth for Imerys, a global leader in paint pigments and minerals, that not only showcased their brand identity but also provided a practical and engaging space for their sales team to interact with visitors effectively.

Our Approach/Response

Understanding the client’s space management needs was our first priority. We collaborated closely with their global team to conceptualize a booth design and layout that aligned with their brand vision while ensuring optimal functionality. Our art and design team worked meticulously to create a visually striking yet structurally robust booth, designed to stand out and draw in high footfall over three days. With our expertise in booth construction and brand activation, we ensured that every detail—from aesthetics to visitor flow—was planned to maximize engagement.

Beyond design, seamless project management was key to delivering a flawless experience. We handled everything from collateral printing and installation to logistics, F&B arrangements, and manpower deployment, ensuring a well-organized and hassle-free execution.

Some of the key services we managed:

• Art and Design – Conceptualizing and executing the booth’s look and feel
• Project Management – End-to-end planning and coordination
• Collateral Printing & Installation – Ensuring brand materials were in place
• Logistics – Managing seamless booth setup and operations
• F&B – Arranging refreshments for visitors and staff
• Manpower – Providing skilled staff for booth management

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Output

The result was a highly successful and engaging booth, leading to strong visitor engagement, a delighted client, and ongoing business opportunities. Most importantly, the seamless execution and positive reception left the team motivated and ready for future challenges.

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