works

KBMS - Raymond

CLIENT

Raymond

Project Objective

To celebrate World Tailors' Day with a premier event, bringing together skilled tailors from India and neighboring countries while fostering engagement with young talent in the fashion and design community.

Event Summary

The 2024 edition of Kaun Banega Mega Stylist marked its fifth season, transforming Raymond Thane into a hub of creativity and competition over two days. The event featured four extensive dress-making rounds, allowing participants to showcase their expertise across western formals, ethnic wear, and contemporary styles.


Execution Strategy:

In collaboration with Éclat Media Worldwide Pvt. Ltd., the event was executed with meticulous planning. The venue was structured into two key zones:

  • Garment-Making Workstation: Equipped for seamless tailoring and garment construction.
  • Stage Area: Designed for runway showcases and high-energy interactions.

Key Highlights

Day 1:

  • Opening Ceremony: A traditional lamp-lighting ceremony followed by a keynote address by Raymond's Business Head.
  • Themed Installations: A giant tailor’s mannequin and an interactive Raymond logo installation enhanced the event’s ambiance.
  • Gala Night: A stylish networking evening featuring refreshments and industry engagement.

Day 2:

  • Live Performances: An electrifying saxophone act set the stage.
  • Fashion Show: A grand runway presentation, choreographed by Shakir Shaikh, showcased the tailors' finest creations.
  • Interactive Engagement: An anti-gravity photo booth added a social media-worthy experience.

Results

The event brought together 40 highly skilled tailors and aspiring designers from Symbiosis School of Management, fostering collaboration and talent recognition. Three winners emerged, celebrating exceptional craftsmanship and creative brilliance. Éclat’s seamless execution, from registration to installations, ensured a high-impact, memorable experience.

Conclusion

Kaun Banega Mega Stylist 2024 reaffirmed Raymond’s commitment to the tailoring community, offering a unique platform for innovation, skill showcase, and professional networking. The event’s success further cemented Éclat Media Worldwide’s reputation in delivering high-caliber, immersive experiences in the fashion and events industry.

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