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SMS Partners in Growth Summit

CLIENT

SMS

Project Overview

The SMS Partners in Growth Summit marked the first-ever vendor meet by a leading German steel manufacturer in India. Hosted in New Delhi, the event was designed to strengthen vendor relationships, drive collaboration, and explore future growth opportunities under the theme Partners in Progress. With strategic planning and efficient budget management, the summit successfully created an engaging and high-impact experience.

Objectives

The summit aimed to go beyond conventional vendor meets by fostering meaningful discussions, enhancing processes, and reinforcing long-term partnerships. Key goals included creating an immersive environment, encouraging collaboration, and aligning vendors with the company’s vision of progress. The event was held at Andaz, Aerocity, adding a premium touch to the experience.


Concept

The event’s design focused on engagement and storytelling, with elements like a Legacy Wall showcasing the company’s journey and a Photo Booth to capture key moments. A carefully curated agenda blended formal sessions with interactive experiences, ensuring sustained engagement.


Execution

The theme and planning were finalized within 15 days, with a focus on cost-effective yet high-quality solutions by collaborating with local vendors. The event featured:

  • A striking LED dance performance to open the summit.
  • A ceremonial lamp lighting to signify progress.
  • Keynote speeches by CXOs, followed by vendor presentations.
  • A networking session with music and cocktails, fostering informal connections.

Results

With 150+ key vendors in attendance, the summit successfully strengthened partnerships and initiated meaningful discussions on future collaborations. The interactive elements and seamless execution received positive feedback, reinforcing SMS’s commitment to quality, innovation, and vendor engagement—setting a new benchmark for industry events.

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