YourStory
TechSparks 24 Mumbai, a two-day conference in February 2024, brought together leading tech companies for an unparalleled attendee experience. The event featured diverse segments, including fireside discussions, panels, and pitch fests. Meticulous planning created an immersive environment with intricate stage designs and interactive installations, attracting over 2500 attendees and demonstrating exceptional production management and execution.
The primary objective for TechSparks 24 Mumbai was to elevate the attendee experience beyond the levels achieved in previous editions. The goal was to establish TechSparks 24 Mumbai as the most memorable edition by leveraging Mumbai’s vibrant tech scene and delivering an extraordinary event in terms of management and production. This included creating a grander, more communication-centric event with innovative elements that highlighted the collaborative efforts between industry giants and fostered deeper engagement among attendees. Additionally, the event aimed to provide valuable insights through comprehensive panel discussions and foster a sense of community through interactive installations and activities.
The TechSparks 24 Mumbai edition faced several challenges, including the need to surpass the high benchmarks set by its previous editions in Bengaluru and Delhi. The task involved coordinating a complex event featuring multiple segments such as fireside discussions, panels, keynotes, masterclasses, networking mixers, pitch fests, booth stalls, and private meetings, all within a tight schedule. Ensuring seamless execution and maintaining a high level of production quality across various elements, including intricate stage designs and tailored attendee experiences, were critical challenges. Additionally, managing logistical aspects like the innovative stage design, interactive installations, and technical setups required meticulous planning and coordination with designers, engineers, and technical experts.
The concept for TechSparks 24 Mumbai centered on creating a unique and immersive environment that stood out from previous editions. The innovative stage design featured an open-faced metal scaffolding backdrop, an inward V-shaped overhead LED for dynamic visual effects, and MI light bars in a cross pattern for sophisticated lighting effects. The pre-function area included interactive installations such as a GIF and strip photo booth, audience byte space, coffee mug wall, testimonial wall, speaker lounge, speaker byte space, peg wall, video wall, and custom-designed booth spaces. The execution involved a two-week production timeline, detailed planning and coordination with designers and engineers, and the integration of complex technical setups. The event management team ensured smooth transitions and adherence to the schedule, with effective artist and audience engagement. Amplification efforts included marketing and communication strategies that leveraged unique installations and stage design as key highlights, as well as live streaming to increase reach and engagement. The event’s success was marked by positive feedback, enhanced attendee experience, and a new benchmark for future editions.
