‍Brief: ZEISS Vision Care, a prominent provider of eye care solutions, aimed to boost their social media presence in the SAARC region. Despite the challenges of limited internet exposure in these markets, their goal was to enhance brand awareness, drive engagement, and optimize their social media profiles.

Solution: Our team undertook thorough research to understand the target audience and their preferences. We crafted a comprehensive social media strategy that included:

• Content Creation: Developing tailored content to increase brand awareness and promote products.
• Platform Optimisation: Identifying the most effective platforms and optimal posting times.
• Engagement Tactics: Implementing contests and interactive elements to build a community.

Results:

• Increased Reach: Achieved a notable boost in organic reach and impressions.
• Enhanced Engagement: Observed higher levels of user interaction and engagement.
• Brand Awareness: Successfully established ZEISS Vision Care’s brand presence in the SAARC region.
• Business Growth: Contributed to ZEISS Vision Care’s market penetration and increased sales.

Through our strategic approach and effective execution, we significantly enhanced ZEISS Vision Care’s social media presence and supported their business growth.

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